Volume Doesn't Matter
Despite what you’ve read, the volume of text on your page in and of itself has no impact on the success of your site. Statisticians will tell you otherwise, because they observe specific behaviors and perceive patterns and think that their perceptions easily translate into concrete conclusions. They’re usually wrong on this score. The fact is, it doesn’t matter what volume of copy you have if the copy is well designed.
Unit's New Face and Office Space
Since we started eleven months ago, Unit Interactive has been sharing office space with a product marketing company. It has been a pleasant (and quite economical) experience, but we’ve been hungry for our own space and room to stretch our legs. With the acquisition of a new team member, it was time to make the move and get our own place. As of this week, we’ve officially moved into our new digs in Plano, Texas.
Criticism: Myths and Childishness
Regular readers of my articles know that I have no qualms or fear of offering criticism. Criticism is a vital component in what we do and in how we learn. In fact, critical evaluation is mandatory in design work. Without approaching, or at least finishing, every step of our work with a critical eye the results are likely worthless. And we’ve much to learn from what design criticism can teach us. Yet the more articles and criticism responses I read, the more I’m led to believe that too many designers misunderstand criticism.
