Already a successful SaaS app, RaiseDonors’ reporting features were rudimentary, so we needed to give our customers the ability to create any number of custom reports specific to their desires and needs. We therefore needed to conceive and build the feature’s interface complement. Because other, equally interactive, new features are on the horizon, the app needed a navigation scheme update as well as the establishment of intuitive UI interaction conventions.
Though the task at hand was to introduce a custom-reporting feature, I thought it best to design the content so that important screens of the app would convey key information without the user having to dig for it. Additionally, I designed that information to be even more communicative with the use of iconry and color conventions for at-a-glance insights. The result is that various sections of the app are no longer mere arrays of discrete data entries, but informative aggregators of helpful information.
I took the efficient-exposition characteristic of the new feature design to other parts of the app, completely redesigning (for instance) the individual-donor screen to better group information and to provide key at-a-glance insights relevant to the customer's needs.
You can't see the reporting features interface without an account, but you might visit the RaiseDonors website